Canada just hit hundreds of US products with new tariffs of 15% to 50%, while US tariffs on Canadian goods run up to 50% the other way. Here's a three-step way to find your exact exposure instead of guessing or raising prices across the board.
How VIVISION Solves Business Problems With AI: Mapping Your Real Exposure to the New Canada-US Tariffs
Canada has just applied new tariffs on hundreds of US products, ranging from 15% to 50%, and the United States already applies tariffs of up to 50% on Canadian goods moving the other way. If any part of your supply chain touches the US, in either direction, your costs likely shifted overnight — whether you have noticed it yet or not.
The Real Problem
Most small business owners know, in general terms, that “some of our stuff comes from the US” — but not which SKUs, which suppliers, or by how much their margin just shrank. Faced with that uncertainty, most businesses do one of two things: they quietly absorb the cost, or they raise prices across the board and lose customers who never needed to pay more in the first place.
Guessing your exposure is not a strategy — it is a slower, more expensive version of finding out the hard way.
The Fix: A Three-Step Roadmap
The answer isn’t guessing, and it isn’t a blanket price increase. It is a structured way to see exactly where the cost is landing:
- Map your exposure. Cross-reference your full supplier and product list against the new tariff schedule to see exact exposure, item by item.
- Model the margin impact. Calculate the real effect per product, so you know precisely who to reprice, who to absorb, and who needs a new supplier.
- Automate the alert. Set a standing alert for the next tariff change, so you are never caught off guard again.
Why This Goes Beyond Tariffs
This isn’t really a story about tariffs. Any time a cost shifts suddenly — interest rates, wages, raw materials, or trade policy — the businesses that come out ahead are the ones that can see their exact exposure fastest, not the ones reacting across the board.
Mapping real cost exposure across a supply chain that touches international markets is exactly the kind of work we do under our Business Growth advisory.
Have a problem like this in your business?
Tell us what’s going on — which suppliers, which products, what you have tried so far. We will tell you honestly whether AI can actually fix it.